Customer-aligning business strategy, process and technology
 

   
 
FREE Customer-Alignment Assessment

 

Get Detailed Feedback Describing Your State of Customer Assessment – In Less Than 15 Minutes

Go directly to the survey

Customers are forcing companies to take a much more customer-focused perspective. However, for companies, that takes far more than improving employee attitudes and “being nicer.” Achieving customer-alignment requires changing the way we, sell, market and service – plus it requires substantial business process redesign. The assessment covers all these aspects, and in less than 15 minutes you’ll receive:

  1. 1. Real time assessment scoring that tell you where you stand in the continuum from extremely customer-aligned to not at all customer-aligned.
  2. 2. A narrative interpretation of your assessment score.
  3. 3. Instant feedback generated by positioning your company, question by question, on a continuum from company-centric to customer-aligned.

Take the survey

Dick Lee, Principal of High-Yield Methods, and David Mangen, Ph.D, President of Mangen Research Associates, collaborated in survey design. Between them, the authors have over 50 years’ experience helping companies better align with customers. Their combined experience recognizing and overcoming obstacles to customer alignment provides the basis for this assessment

 


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