CREATING ALIGNMENT

In most companies, strategy does not fully align with customer wants, needs and preferences, process is even more likely to be out of alignment with strategies and technology rarely aligns well with process. The result is what we term, “friction.” Friction reduces work quality, drives up costs–and most importantly, damages customer relationships.

When business was less competitive, most companies could live with friction’s negative effects. But not today. If something drives up costs while hurting customer relationships, it has to go.

By letting customers drive strategy and process, Visual Workflow designs work around a single, dominant external influence–rather than a myriad of internal influences. And here’s what results.