Why Do Marketers Latch Onto Whatever’s New & “Hot”?

The numbers are disturbing. A 2011 Nielsen survey of advertising credibility ranks mobile device advertising 14th in a field of 15 and advertising on social media dead last. Yet these two venues are at the top of many marketing preference lists. What’s in the makeup of marketers or the state of their profession that makes them cling to whatever’s new and “hot?”

BTW, personal and online recommendations from consumers grabbed the top two spots. How does that add to the story?

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