Do Sellers Need to Act in the Public Interest?

 

Putting “should” considerations aside, on the hole, do you believe acting contrary to public interest really hurts sellers? This question is really about buyers and whether they still care.

I can think of several examples that might support both “yes” and “no” answers. Looking back just a week, it doesn’t appear the Walmart job action affected much – in part because it didn’t attract enough workers. But on the flip side, Costco financially outperforms Walmart, and I believe very positive worker attitude driven by above industry scale wages and benefits has much to do with that (not that many people know that Costco pays better, we just see the positive effects while shopping). Another example that sticks in my mind is Target stupidly contributing to a PAC opposing marriage equality. The public outcry was intense and forced Target to give to gay rights causes and start carrying merchandise such as same-sex greeting cards.

The Target and Walmart examples give contradictory answers, and I’d like your observations and input.

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