Is Customer Stress Having a Widespread Effect on Buyer-Seller Relations?

When assessing buyer-seller relationships, we tend to focus on elements of the relationship itself. Makes sense – at least superficially. However, when I evaluate the current state of buyer-seller relations, I feel like we’re evaluating a solar system minus a “hidden planet,” which is exerting an unexpected gravitational pull.

I suspect the unusually high ambient stress level people carry with them today is exerting that unaccounted for outside influence. Buyer stress appears to be introducing suspicion, mistrust and even conflict (all manifestations of stress) that do not stem from buyer-seller interactions themselves. Do you agree – or disagree?

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